All purchases of promotional items, advertising, or other uses of the university marks or name are to be pre-approved through the Communications and Marketing office at [email protected] prior to purchase or production. The campus print shop, in conjunction with the Communications and Marketing office, will work to ensure consistency of university marks and style guidelines for printed pieces produced on campus.

Additionally, to help ensure a stronger visual brand, the University maintains a licensing agreement with Learfield Licensing to protect the use of university marks and names for commercially produced items.

For questions or concerns about this policy, please contact the Communications and Marketing office at [email protected] or 918-343-7771.

Logo Samples & Usage

All Rogers State University logos should always appear as shown using the university’s official school colors. The primary logo should be used whenever possible. Logos can be requested by emailing [email protected].

RSU Branding Guidelines (.PDF)


RSU Primary Vertical logo


RSU Secondary logo

Acronym Horizontal

RSU Acronym Horizontal

Acronym Vertical

RSU Acronym Logo

Department Customization

RSU department logo

Department Acronym

RSU Department Logo

Primary Athletics

Primary Athletic Logo

Hillcat Head 

Hillcat Head Logo

Official Colors

The official RSU institutional colors are Blue (primary) and Red (secondary). Variations in shade or PMS color are not permitted. No other colors may be used unless prior approval is received by the RSU Communications & Marketing office.

Blue (primary):  Red (secondary)
PMS: 289 C R: 12
G: 35
B: 64
C: 100
M: 66
Y: 0
K: 75
Web: #0C2340 PMS: 200 C R: 186
G: 12
B: 47
C: 0
M: 100
Y: 76
K: 13
Web: #BA0C2F

Please Note: In some instances, depending upon the porous nature of paper, fabric or other materials used in the printing process, colors may appear to be distorted. In these cases, a slight variation from the official school colors may be necessary to preserve the integrity of the colors’ appearance. However, prior permission from the Communications & Marketing office is required.