Strategic Communications

Bachelor of Arts

Be the voice behind the brand. Influence audiences. Make messages matter.

RSU students walking and conversing on campus

About the Program

From building brand awareness to managing public perception, strategic communication professionals help organizations tell their stories and reach their goals. At RSU, the Strategic Communications emphasis within the B.A. in Communications program prepares you for a career in public relations, media, advertising, marketing, and more—with the skills and experience to lead campaigns from day one.

With access to high-end production equipment, faculty with decades of industry experience, and coursework rooted in real-world application, you’ll graduate ready to step into competitive roles in business, nonprofits, government, and beyond.

Program Features

  • Real-world experience: Build campaigns, deliver presentations, and intern with organizations that need strong communicators to thrive.

  • Industry-relevant curriculum: Learn public relations strategy, media theory, video production, and advertising principles from pros who’ve done it all.

  • Flexible career prep: Whether you want to be on camera, behind the scenes, or leading strategy, this program sets you up for success across industries.

  • Supportive community: Join the Student Broadcasting Association and connect with other students passionate about making an impact through communication.

Program Type

Bachelor's Degree

Degree Type

Bachelor of Arts

Department

Communications

Duration

4 years

Program Location

Claremore

Credit Hours

121

Why RSU?

Experience our student-first approach in any of Rogers State University’s degree programs. Attentive faculty and an average student-to-faculty ratio of 16:1 position you to succeed academically and professionally.

Thanks to our small classes and our distinguished faculty mentors, as a strategic communication major you’ll receive dedicated academic support to help you succeed—from orientation day to well after graduation.

As a communication major at RSU, you’ll participate in an internship program that will help you make vital professional connections while gaining real-world training and building an impressive resume.

There’s no better way to improve your communication and collaboration skills than the theater. RSU’s Theatre program gives communication majors like you the opportunity to find their voice, make friends, and have fun—all while mastering key skills for professional success.

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Fast Facts

16:1

student-to-faculty ratio

99%

small classes, with some labs even limited to 15 students

80%+

of students who apply for financial aid receive it

Meet a Hillcat

Matthew Rahn

One of the strengths of the Communication program at RSU is the technology that we have access to. The experience you get working with software, cameras, editing bays and production studios helps enrich the educational process, and you can apply those skills to real-life situations.

Mathew Rahn Communications
Strategic Communications careers

Careers

With your B.A. in Strategic Communications, you’ll be prepared to guide communication for companies, causes, and communities. Roles may include:

  • Communication consultant
  • Public relations officer
  • Marketing specialist
  • Community relations director
  • Human resources manager
  • Media sales or content strategist
  • Communication consultant
  • Community relations director
  • Public relations officer
  • Human resources manager
  • Marketing specialist
  • Media sales or content strategist

Next Steps

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