About the Program
The sports industry is larger — and has more opportunities — than ever. Sports teams, sports media outlets and firms, and even home fitness subscription companies are expanding and looking for business-minded professionals to help them grow. Whether you want to work in fitness, professional sports, recreation, media, or sales, a Bachelor of Science in Sport Management primes you to reach that goal. With a B.S. in sport management, you can unite your passion and the opportunity for a high-earning career in sports.
With two specializations research and project-based coursework, RSU’s Bachelor of Science in Sport Management program gives you an advantage in the sports industry. Here, you’ll learn how to help sports organizations succeed while gaining hands-on experience in the field — and skills transferable to almost any job.
Options
As a major in sport management, you’ll take core courses in marketing, ethics, leadership, and event and facility management. You’ll then select a concentration based on your interests and goals and take courses related to your area of emphasis.
Sport Business
You’ll develop the skills to manage sports organizations, focusing on strategic planning, budgeting, marketing, and event management. You’ll also gain insights into sports marketing, sponsorships, media relations, and school athletic administration, preparing you for the roles such as sports marketer, team operations manager, media coordinator, event planner, or athletic program administrator. Whether working with professional sports teams, fitness centers, recreational facilities, sporting goods companies, or school athletic departments, you’ll have the business acumen to thrive in diverse sports settings.
Fitness Management
If you choose the fitness management concentration, you’ll learn about nutrition, injury prevention, exercise physiology, and more. This coursework prepares you for a variety of careers in administration and management of athletic, health, and country clubs and for entry-level management positions at college and professional athletic organizations.
Program Snapshot
Program Type
Bachelor's Degree
Degree Type
Bachelor of Science
Department
Duration
4 years
Program Location
Bartlesville, Online (Full), Online (Hybrid)
Credit Hours
120
Why RSU?
Experience RSU’s student-first approach in sport management courses featuring a 16:1 average student-to-faculty ratio. Our small course sizes allow you to make meaningful connections with your professor and classmates.
Join us at one of our three campuses, complete some courses online, or choose a blended option to complete a degree that fits your needs and learning style.
Avoid heavy student debt and gain access to the resources you need to succeed as a major in sport management. RSU is dedicated to creating an environment focused on the individual and, ultimately, your success — even beyond your time here.
Fast Facts
16:1
student-to-faculty ratio
99%
small classes, with some labs even limited to 15 students
80%+
of students who apply for financial aid receive it
The RSU Sport Management Program has allowed me to follow my passion for sports, as well as given me a platform to utilize skills, learn new ones and gain experience to help further my career in the sport industry.
Zachary Primeaux, B.S. Sport Management
Careers
Following graduation, you can enter a variety of careers in sport management or pursue graduate study. Some of our graduates have found careers in sport management at professional sports organizations and in interscholastic athletic administration. Additional careers in sport management include:
- Facilities manager
- Fitness manager
- Game day or event coordinator
- Sport agent
- Sports marketing coordinator
- Facilities manager
- Sport agent
- Fitness manager
- Sports marketing coordinator
- Game day or event coordinator
Next Steps
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