Boy and girl standing in front of statue

B.A. in Communications

Degree Sheet

The Bachelor of Arts in Communications stresses competence in oral and written communication and critical thinking skills that will serve the student for a lifetime. Students also acquire specific knowledge and skills needed to function in a variety of career opportunities at broadcast facilities, corporations, and civic enterprises. Such endeavors include but are not limited to media production/talent, corporate management, marketing, advertising and public relations, sales, promotions, law school, ministry, human relations, public speaking, and corporate and civic leadership.

Option: Broadcasting and New Media

Television and Radio Stations are your entry into the exciting world of broadcast media. Many of our graduates are employed by area television and radio stations in a variety of roles.

Courses include news reporting, audio production, video production and media law. Students receive hands-on training as camera operators, floor directors, audio operators and graphics operators onsite with RSU Public Television and RSU Radio.

Students can develop their own projects including news, features stories, and promotions with station equipment. Advanced students may work on high-definition digital productions. Students learn not only the theory, but also the practice of electronic media production.

Option: Communication Arts

Communication Arts explores the world of communications with a focus on oral presentation, drawing on the university’s co-curricular program in theatre. Students take courses in acting, script writing, voice and articulation. They also may participate in RSU Theatre, which presents several full-scale productions each year.

The communication arts is an excellent pre-law degree or pre-seminary degree. Students will be prepared for any of the following careers:

  • Business Operations Manager
  • Media Planner
  • Customer Service Representative
  • Sales Associate
  • Management Trainer/Developer
  • Communication Consultant
  • Human Resources Manager
  • Political Campaigner
  • Theater Director and Actor

Option: Strategic Communications

Strategic Communications prepares you for the responsibility of communicating on behalf of organizations, both large and small, including major companies, non-profit organizations, and governmental entities.

A passport to unlimited opportunities, the corporate communications option for this bachelor degree prepares students for careers in Print or Broadcast Media, Marketing, Advertising, Public Relations, Sales, Promotions, Management and Electronic Media.

RSU’s faculty guide students through the discipline and offer insight and directions toward achieving the bachelor degree. Coursework focuses on practical application of corporate communication theory in the workplace

Houston Gaither ’16, B.A. Communications
Music Director and Radio Personality, 106.1


Student Learning Outcomes:

  1. Students completing a Bachelor of Arts degree in Comm. will demonstrate proficiency in their written and oral communication skills, as well as the ability to think creatively and critically.
  2. Graduates will demonstrate proficiency in communication principles.
  3. Students will indicate they are satisfied with the instruction they have received in this program.
  4. Graduates will report that they are prepared to enter and perform satisfactorily in entry-level communication positions.

Department Mission: The Department of Communications supports the mission of RSU and the School of Liberal Arts by fostering the skills of critical thinking, writing, research, and oral communication among our students.

Degree Program Mission: The overall mission is to develop in students the general and specific knowledge and skills to function as effective citizen-leaders and to serve in a variety of careers associated with the discipline of communications.