May 12, 2006

OU Regents Approve Marketing Degree Option at RSU

Rogers State University has received initial approval to offer a new marketing option for its bachelor's degree in business administration.

The University of Oklahoma Board of Regents, which is RSU's governing body, approved the degree option during its May 11 meeting. The proposal next will be sent to the Oklahoma State Regents for Higher Education for consideration.

The study of marketing is an integral component to business school programs, and adding the marketing option will further strengthen RSU's business administration program, said RSU President Dr. Joe Wiley. RSU also offers accounting, entrepreneurship, human resources and management options for its bachelor's degree in business administration.

Bruce Garrison, dean of RSU's School of Business and Technology, said demand for the marketing degree option was empirically supported in RSU student surveys, enrollment trends in business administration, demographic data and occupational outlooks.

The marketing option builds upon the foundation coursework of the bachelor of science in business administration, with 12 required hours in marketing research, e-marketing, consumer behavior and marketing management. Students may then choose nine hours from courses including cost accounting, public relations strategies, marketing for the entrepreneur, sales and supply management, supply chain management and integrated marketing communication.

For more information on RSU's business programs, contact the School of Business and Technology at (918) 343-7663.