1003 Introduction to Mass Communication
An introductory survey of the role of mass media in modern society with
particular emphasis on critical evaluation of the press, radio, and television.
A study of the scope, history, growth, development, practices, ethics, and legal
concerns of mass communication. Special attention is given to radio and
television, FCC, federal regulatory agencies, and station/network operations.
1123 Interpersonal Communications
Study of the theories and practices necessary to develop interpersonal
communication skills in both personal and professional relationships, with
emphasis on improving verbal and nonverbal techniques for developing and
maintaining clear communication between two people.
1713 Voice and Articulation
Basic investigation of the structure and function of the vocal apparatus.
Analysis of sounds (phonemes) of the English language through the study of the
International Phonetic Alphabet. Emphasis on improving vocal sound,
articulation, and pronunciation through various techniques and exercises.
2003 Video Production
An overview of cameras, recording, editing, audio for television, lighting,
electronic graphics, and studio production control will be provided. Skills will
be developed in all areas of television production and related concepts.
Prerequisite: COMM 1003.
2013 Audio Production
applications are required in the study of audio production within the
University’s radio station. Student will develop audio production skills both in
pre-production and live announcing studios. Prerequisite: COMM 1003.
2243 Public Speaking
Analysis and practice in the composition and delivery of speeches with various
purposes in diverse settings, including examination of rhetorical criteria for
evaluation of content and presentation. Study of celebrated speeches and
speakers. Prerequisite: SPCH 1113.
(HUM) 2413 Theatre Appreciation
A survey and analysis of theatre history, literature, and practices relating to
the theatre as a social force. This course explores the fundamentals of
understanding and enjoying theatrical performances through an examination of
dramatic forms, theatre development, and theatrical artistic elements.
Designed to acquaint the beginning actor with the fundamentals of acting. This
course explores the physical, vocal, emotional, and technical aspects of the
actor’s craft. The student will learn a basic approach to scene and character
study through exercises, scene work, and theatre games.
2703 Radio/Television Announcing
The interpretation of radio and television copy, including news, feature
scripts, sports, and commercials. Special emphasis on helping students develop
their voice and presentation. Prerequisite: COMM 2013.
2723 Small Group Discussion
Study of effective communication techniques and procedures in problem-solving
groups, with special emphasis on group roles, norms, and skills. Analysis of
various leadership styles and techniques in group communication settings.
Prerequisite: SPCH 1113.
2801 Audio Practicum
Field experiences providing learning through participation in tasks in an
audio/radio facility. Prerequisites: Permission from instructor.
2811 Video Practicum
Field experiences providing learning through participation in tasks in a
video/television facility. Prerequisites: COMM 2801 and permission of
2821 Mass Media Practicum
Field experiences providing learning through participation in tasks in either
video or audio facilities. Placements are arranged to perform tasks that are at
a higher level of skill and responsibility than those performed in COMM 2801 or
COMM 2811. Prerequisites: COMM 2811 and permission of instructor.
3023 Writing for the Media
Thorough study of
short-form and long-form media writing, story development, and coverage of all
forms of media writing and journalism. Prerequisite: COMM 1003.
3033 Corporate Media Production
This course will develop media materials from corporate videos, public relations
campaigns, annual reports, and marketing materials. Students will critique
materials and engage in proposal preparation, preproduction activities, and
produce selected products as appropriate. Prerequisite: COMM 1003.
3113 Public Relations Strategies
A learning and portfolio intensive class that contains an in-depth examination
of the function and practice of public relations campaigns. Emphasis is on
public opinion and mass media, and their direct application to public relations
campaigns. The student will document the development of a large-scale public
relations campaign. Prerequisite: COMM 1003.
3173 News Reporting
An examination of
styles and techniques of television and radio news reporting and research with a
major focus on writing skills. Emphasis is placed on research, development,
composition, and presentation of radio/television news stories. Prerequisite:
COMM 1003 and COMM 3023.
3233 Media Sales and Advertising
This course covers the techniques of selling a variety of media with special
focus on radio and television advertising, including discussions of media
coverage and circulation, use of spot advertising, media mix, and varied
techniques for assessing and promoting effectiveness. Prerequisite:
3253 Argumentation and Persuasion
Study of the rhetorical and psychological theories used in discourse to effect
change in attitude, belief, and policy; and to construct valid and compelling
arguments, with applications in policy making, legal decision making, and
personal inquiry. Fundamentals of argumentation, historical and current, are
explored. Prerequisite: SPCH 1113.
3413 Media Law
Includes media-related U.S. Supreme Court decisions, historical decisions,
changes in communication laws, and FCC regulatory revisions. Prerequisite: COMM
3613 Mass Media Communication
Analysis of the theories and effects of the mass communication process. Includes
examination of examples and effects of the media as related to our political
system, children’s programming, judicial system, talk shows, advertising, and
3753 Advanced Broadcast Practicum
Advanced field experience providing learning through participation in a
broadcast facility with an emphasis in both the practical and ethical
responsibilities in producing a televised message. May be repeated once.
Prerequisite: COMM 2003.
3833 Communications Theory
Survey of communications theory in interpersonal, mass media, and organizational
3853 Sports Broadcasting
applies journalistic and performance techniques to reporting sports in
broadcasting outlets. Areas of coverage will include play-by-play, color
commentary, production, and other elements to create a successful broadcast.
(May be repeated for up to 6 hours) Prerequisite:
4153 Nonverbal Communication
Study of the research on nonverbal behavior, with emphasis on variations and
effects in various roles, cultures, social groups, and settings. Prerequisites:
SPCH 1113 and
4163 Global Communication
Analysis of major global communication theories and research of the evolving
communication systems and practices in different nations. Special emphasis on
cultural, economic, political, legal, and technological impacts of information
communication media. This course will also involve training for foreign
assignments. Prerequisite: COMM 1003.
4203 Media Management
Legal, social, management, and programming aspects of print media,
radio-television-cable management. Prerequisites: 18 credit hours of COMM
courses and senior standing.
4223 Communication in Organizations
Study of communication in complex human organizations. Course relates
communication to values, leadership, and uses of power in such organizational
contexts as media business and professional, social, educational, and political
groups. Prerequisite: COMM 1003.
4253 Broadcast Internship
Field experience at a professional broadcast site with an emphasis in both the
practical and ethical responsibilities in producing a mass media message.
Students are required to document internship activities. Prerequisites: Junior
standing and permission of instructor.
4283 Corporate Communication Internship
In-depth practical field experience at a corporate communication division within
a corporation, public relations firm, or advertising agency. Designed for junior
or senior students. Students are required to document internship activities.
Prerequisites: Junior standing and/or permission of instructor.
4323 Women and Minorities in Media
Survey of past and
present relationships between women and racial and ethnic minorities in the U.S.
and the media. Media portrayal, employment, ownership and access will be
4513 Script Writing
learn basic craft of script writing and creating an environment that encourages
the writer’s exploration of their individual voice. Prerequisite: ENGL 2023.
4913 Senior Capstone
projects emphasizing the student’s cumulative academic experience. Will include
portfolio preparation, exams, and oral reports. Senior status required in